Swachh Bharat Mission (SBM), Swachh Bharat Abhiyan or Clean India Mission is a country-wide campaign initiated by the Government of India on 2 October 2014 to eliminate open defecation and improve solid waste management and to create Open Defecation Free (ODF) villages. The mission also emphasizes scientific solid waste management, including segregation, collection, processing, and disposal of municipal waste. The program also aims to increase awareness of menstrual health management. It is a restructured version of the Nirmal Bharat Abhiyan which was launched by the Government of India in 1999, as Total Sanitation Campaign.